And all of a sudden, plastic went and got sexy. … Kind of .
Trucost, in combination with the Plastic Disclosure Project, is trying to capture the attention of the Sustainability crew in order to draw attention to plastic – valuing plastic in particular. They’re doing a lot right.
From putting together the business case for action to detailed calculations of environmental impact, and even a few good startups to keep interest high. They’re also tapping into the sentiment and success of the Carbon Disclosure Project (now known as CDP, and including water and waste).
I only hope that our penchant for throwing things away can be overcome by some combination of business case, impact and cool. In any case, the video isn’t groundbreaking, but it is fairly pithy. Enjoy!
Below the video are lots of further links provided by PDP.
The Plastic Disclosure Project launched its ‘Valuing Plastics’ report at the first ever UN Environment Assembly in Nairobi. It was announced by the UN Environment Programme’s Director in the main press conference of the first day of UNEA, alongside UNEP’s 2014 Yearbook which has an intense focus on marine litter. The PDP report was also launched simultaneously in New York at the 3rd Plasticity Forum (www.plasticityforum.com) event, where creative companies come together to debate and create sustainable use and innovations for plastic.
The UNEP press release, focussed on the environmental impacts: http://www.unep.org/newscentre/Default.aspx?DocumentID=2791&ArticleID=10903&l=en
The PDP / Trucost press release, focussed on the business opportunity, is here: http://bit.ly/PDPreport2014_PR
The full report: http://bit.ly/PDPreport2014
Recordings of 19 July 2014 webinars with Sustainable Brands:
Featuring a case study from LUSH Cosmetics: http://sbshare.co/UqR3ki
Featuring case studies from Dell and Seventh Generation: http://sbshare.co/1o7EK8y