Plastic Pride

Plastic : From Waste to Resource?

And all of a sudden, plastic went and got sexy. … Kind of .

Trucost, in combination with the Plastic Disclosure Project, is trying to capture the attention of the Sustainability crew in order to draw attention to plastic – valuing plastic in particular. They’re doing a lot right.

From putting together the business case for action to detailed calculations of environmental impact, and even a few good startups to keep interest high. They’re also tapping into the sentiment and success of the Carbon Disclosure Project (now known as CDP, and including water and waste).

I only hope that our penchant for throwing things away can be overcome by some combination of business case, impact and cool. In any case, the video isn’t groundbreaking, but it is fairly pithy. Enjoy!

Below the video are lots of further links provided by PDP.


Further Links

The Plastic Disclosure Project launched its ‘Valuing Plastics’ report at the first ever UN Environment Assembly in Nairobi.  It was announced by the UN Environment Programme’s Director in the main press conference of the first day of UNEA, alongside UNEP’s 2014 Yearbook which has an intense focus on marine litter.  The PDP report was also launched simultaneously in New York at the 3rd Plasticity Forum ( event, where creative companies come together to debate and create sustainable use and innovations for plastic.

The UNEP press release, focussed on the environmental impacts:

The PDP / Trucost press release, focussed on the business opportunity, is here:

The full report:


Recordings of 19 July 2014 webinars with Sustainable Brands:

Featuring a case study from LUSH Cosmetics:

Featuring case studies from Dell and Seventh Generation:



Measuring Socio-Economic Impact

I recently attended another of Business Fights Poverty’s fine events: Linking Socio-Economic Impact and Business Strategy. It was a great event, and good to see that there has been significant progress in the way social impact is being measured and in the way the conversation is happening, but a few things troubled me.

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CSR in India … back to Square One

The CSR laws that came into force in India really should be called Philanthropy laws, because that’s what they are.

I had been planning to write on this, but after reading Mallen Baker’s blog post on the topic, I don’t have a lot to add. So instead, here is a link to his post, Should CSR be made compulsory after all?.

The only significant thing I might add, is that naming laws that imposes compulsory philanthropic targets on certain companies as ‘CSR’ will mean that Indians will come to think of CSR as philanthropy. That won’t necessarily set back the growth of responsible business (although I think it makes it more likely), but it does mean that other terms like Sustainability or Responsible Business become more important.